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A Profile of Kenyan Entrepreneurs

by Wanjiru Waithaka, Evans Majeni

A Profile of Kenyan Entrepreneurs profiles a dozen of Kenya's most successful entrepreneurs across a variety of industries - manufacturing, pharmaceuticals, agriculture, ICT, retail, media and entertainment to name a few. It is a collection that proves that when there is money to be made, you cannot beat a good entrepreneur no matter how deprived his or her background. Be inspired by stories that illustrate the triumph of hope over means and the resilience of the human spirit in the face of seemingly insurmountable odds. Find out how they got to where they are, the pitfalls and challenges along the way and how they made and lost millions.

Through their eyes you will get a fascinating glimpse into Kenya's history and the events that shaped business in the colonial, pre- and post-independence periods. In this first book of its kind, Kenyan entrepreneurs tell it all - the good, the bad and the ugly. From the building of the Kenya-Uganda railway, the state of emergency in 1952 and the crackdown on Mau Mau fighters, the coffee boom and policy of Africanisation in the 1970s, to the political corruption in the 1980s, the decline of the Kenyan economy in the 1990s and the modicum of hope in 2000s. And best of all, a section on tips for aspiring entrepreneurs where they tell you how to achieve their level of success.

ISBN 9789966258274 | 330 pages | 229 x 152mm | 2014 | East African Educational Publishers, Kenya | Paperback




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